Strategic UX Researcher with a design background and 5+ years of experience uncovering product opportunities for leading companies across Southeast Asia. I help organizations build user-centered digital products while supporting strategic business outcomes.
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palidapongmekin@gmail.com
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Experience
Consultant (User Researcher)
Deloitte Digital
February 2025 – Present
Bangkok, Thailand
- Lead end-to-end UX research and support research process for digital products across top Thai enterprises and global clients. Work closely with Deloitte teams across Southeast Asia and Japanese collaboration team.
User Researcher
Appsynth
May 2022 - February 2025
Remote
- Managed end-to-end UX research for leading Thai digital platforms, defining objectives to actionable recommendations that helped guide clients’ decision-making process, resulting in enhanced user experiences that aligned with clients’ business objectives.
- Collaborated with the growth team to investigate a 60% drop-off in a client’s purchase flow. Proactively initiated research to identify user barriers in the purchase journey, providing insights that informed experience improvements and conversion optimization.
- Partnered with product and growth teams to investigate low adoption (0.01% usage) of a newly launched service feature. Initiated and conducted user research to identify usability and value perception issues, providing recommendations that informed UX improvements and feature repositioning.
- Designed and conducted mixed-methods research to translate insights into actionable recommendations that support product, design, and business teams to make data-informed decisions.
- Facilitated design workshops and insight-sharing sessions to align stakeholders around user needs and product opportunities.
- Developed foundational UX research process guidelines for the company, including proposal templates and timeline worksheets, to enhance collaboration efficiency and transparency with stakeholders, resulting in time and cost savings in the research process.
- Key clients include: 7-Eleven (Retail), Siam Commercial Bank (Finance), Bangchak (Oil & Gas), HomePro (Retail), and EVMe (EV)
User Experience Designer
Orange Cap Innovative
October 2021 - April 2022
Bangkok, Thailand
- Was responsible for experience and visual design for various projects.
- Talk To Peach: Initiated a UX design for “Talk To Peach”, an application enabling anonymous online consultations with sexologists.
- EasySign by EasyCOMPANY: Contributed to the UX/UI part of the EasySign by EasyCOMPANY, an award-winning project at the Hackathon: Finding the Best Enabler (e-Solution: Opportunity Enabler for SMEs)
User Research Assistant
Freelance
August 2017 - May 2019
Bangkok, Thailand
- Conducted user research: in-depth interview, card sorting, and diary study
- BEACON Interface by KBTG and ABLE Lab: Assisted on usability-testing for a financial application for the visually impaired
Skills
Research
- User Research: both generative and evaluative studies, including usability testings, in-depth interviews, heuristic evaluations, and other design testings
- UX Research Project Management
- Design Workshop Facilitation
Communication & Collaboration
- Cross-Functional Team Collaboration (especially with data analysts and designers)
- Stakeholder Communication
Strategic Oversight
- Business Alignment
- Timeline Development & Execution
Activities
Speaker
2024
Design Thinking for Digital Products at Sirindhorn International Institute of Technology
Assistant Workshop Facilitator
2019
Design Thinking Workshop at Provincial Electricity Authority
Certifications
Driving Business Impact with Data
2025
Skooldio
Human-Computer Interaction Foundation
2024
The Interaction Design Foundation
Perception and Memory in HCI and UX
2023
The Interaction Design Foundation
Introduction to Psychology
2021
University of Toronto with grade Achieved 82.09%
Academic Second-Class Honors
2019
by KMUTT with a 3.54 Overall GPA