Sai Palida Pongmekin

User Researcher based in Amsterdam & Bangkok.

I help leading companies across Southeast Asia discover product opportunities by understanding their customers deeply and translating that knowledge into product decisions that drive business impact.

BRANDS I’VE DELIVERED PROJECTS FOR

7-Eleven: Concept Testing to Navigate New Feature Placement

Not Shareable

Uncover hidden growth opportunities using data and user research

With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.

EXPERIENCE

2025 - Now

UX Research Consultant

Deloitte Digital

2025 - 2026

MSc Digital Design

AUAS

2022 - 2025

User Researcher

Appsynth

2021 - 2022

UX Designer

Orange Cap Innovative

2017 - 2019

UX Research Assistant

Freelance

STRATEGIC RESEARCH

Prioritize and plan research aligned with product strategy and business goals. Proactively initiate studies that uncover product growth opportunities.

Product Discovery

Business Discovery

UX metrics

Journey mapping

Persona development

Data Management

Basic SQL

Qualitative & Quantitative

RESEARCH EXECUTION

Pick the right method for the right question. Conduct studies with rigor and design protocols that minimize bias.

In-depth Interviews

Usability Testing

Surveys

Contextual Interview

Heuristic Evaluation

Diary Study

Concept Testing

Mixed-method Triangulation

RESEARCH OPS & INFRASTRUCTURE

Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.

Research Repository

Internal User Research Support

COLLABORATION & FACILITATION

Partner with product, design, growth, and business teams. Facilitate workshops and align cross-functional teams around findings so insights drive decisions rather than sit in reports.

Stakeholder Management

Workshop Facilitation

Cross-functional Alignment

Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.

Let’s collaborate and build something meaningful.

LinkedIn

Email

View my Resume

Download CV

2026 © Palida Pongmekin

LinkedIn

Sai Palida

User Researcher

Sai Palida Pongmekin

User Researcher based in Amsterdam & Bangkok.

I help leading companies across Southeast Asia discover product opportunities by understanding their customers deeply and translating that knowledge into product decisions that drive business impact.

BRANDS I’VE DELIVERED PROJECTS FOR

7-Eleven: Concept Testing to Navigate New Feature Placement

Not Shareable

Uncover hidden growth opportunities using data and user research

With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.

EXPERIENCE

2025 - Now

UX Research Consultant

Deloitte Digital

2025 - 2026

MSc Digital Design

AUAS

2022 - 2025

User Researcher

Appsynth

2021 - 2022

UX Designer

Orange Cap Innovative

2017 - 2019

UX Research Assistant

Freelance

STRATEGIC RESEARCH

Prioritize and plan research aligned with product strategy and business goals. Proactively initiate studies that uncover product growth opportunities.

Product Discovery

Business Discovery

UX metrics

Journey mapping

Persona development

Data Management

Basic SQL

Qualitative & Quantitative

RESEARCH EXECUTION

Pick the right method for the right question. Conduct studies with rigor and design protocols that minimize bias.

In-depth Interviews

Usability Testing

Contextual Interview

Surveys

Heuristic Evaluation

Concept Testing

Diary Study

Mixed-method Triangulation

RESEARCH OPS & INFRASTRUCTURE

Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.

Research Repository

Internal User Research Support

COLLABORATION & FACILITATION

Partner with product, design, growth, and business teams. Facilitate workshops and align cross-functional teams around findings so insights drive decisions rather than sit in reports.

Stakeholder Management

Workshop Facilitation

Cross-functional Alignment

Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.

Let’s collaborate and build something meaningful.

LinkedIn

Email

View my Resume

Download CV

2026 © Palida Pongmekin

LinkedIn

Sai Palida

User Researcher

Sai Palida Pongmekin

User Researcher based in Amsterdam & Bangkok.

I help leading companies across Southeast Asia discover product opportunities by understanding their customers deeply and translating that knowledge into product decisions that drive business impact.

BRANDS I’VE DELIVERED PROJECTS FOR

7-Eleven: Concept Testing to Navigate New Feature Placement

Not Shareable

Uncover hidden growth opportunities using data and user research

With 5+ years of research experience with a design background, my approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.

EXPERIENCE

2025 - Now

UX Research Consultant

Deloitte Digital

2025 - 2026

MSc Digital Design

AUAS

2022 - 2025

User Researcher

Appsynth

2021 - 2022

UX Designer

Orange Cap Innovative

2017 - 2019

UX Research Assistant

Freelance

STRATEGIC RESEARCH

Prioritize and plan research aligned with product strategy and business goals. Proactively initiate studies that uncover product growth opportunities.

Product Discovery

Business Discovery

UX metrics

Journey mapping

Persona development

Data Management

Basic SQL

Qualitative & Quantitative

RESEARCH EXECUTION

Pick the right method for the right question. Conduct studies with rigor and design protocols that minimize bias.

In-depth Interviews

Usability Testing

Surveys

Contextual Interview

Heuristic Evaluation

Diary Study

Concept Testing

Mixed-method Triangulation

RESEARCH OPS & INFRASTRUCTURE

Built internal research support programs for design teams, Centralized repositories that make insights easy to find, share, and reuse.

Research Repository

Internal User Research Support

COLLABORATION & FACILITATION

Partner with product, design, growth, and business teams. Facilitate workshops and align cross-functional teams around findings so insights drive decisions rather than sit in reports.

Stakeholder Management

Workshop Facilitation

Cross-functional Alignment

Today as a dedicated User Researcher. I design research strategies aligned with product stages and business goal. My work helps teams and companies prioritize the right product opportunities and reduce costly development risks.

Let’s collaborate and build something meaningful.

LinkedIn

Email

View my Resume

Download CV

2026 © Palida Pongmekin

LinkedIn