User Researcher based in Amsterdam & Bangkok.
Available for roles and projects.
A mixed-method user researcher, focusing on transforming insights into solutions that empower people while enabling organisations to grow with confidence.
With 5+ years of research experience with a design background, I help leading companies across Southeast Asia discover product opportunities through user research by translating insights into impactful product decisions.
Clients & Brands I've Delivered Projects For
My approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
Professional Experience
Not Shareable
7-Eleven: Concept Testing to Navigate New Feature Placement
Defining strategic product placement for a new feature by analyzing current user perceptions
E-COMMERCE
EVALUATIVE STUDY
CONCEPT TESTING
Uncover hidden growth opportunities using data and user research
Optimizing User Flows by combining data analysis with qualitative research
E-COMMERCE
USABILITY TESTING
IN-DEPTH INTERVIEW
Create investor personas that shaped product direction
Creating user personas for an asset management website through exploratory user research
FINANCIAL WEBSITE
USER PERSONA
IN-DEPTH INTERVIEW
Uncover usability issues through Heuristic Evaluation
Leading Heuristic Evaluation to identify usability problems in the user interface before launching the application
FINANCIAL APPLICATION
HEURISTIC EVALUATION
My journey began in UX Research Assistant, where I built a foundation in user-centered thinking through study and hands-on collaboration. This experience taught me to look at problems in a way that is based on facts, not assumptions.
I then became a UX Designer and Researcher, working with developers and product teams to deliver digital solutions within real-world business constraints. This experience gave me a deeper perspective on how design decisions impact product outcomes.
Today, as a dedicated User Research role, I focus on connecting user insights with business goals.
I help companies design strategic research plans by selecting methods aligned with product stage. I approach research not as a deliverable, but as a decision-making tool that helps teams build deep product understanding and deliver high-impact outcomes.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin
User Researcher based in Amsterdam & Bangkok.
Currently available for roles and projects.
A mixed-method user researcher, focusing on transforming insights into solutions that empower people while enabling organisations to grow with confidence.
With 5+ years of research experience with a design background, I help leading companies across Southeast Asia discover product opportunities through user research by translating insights into impactful product decisions.
Clients & Brands I've Delivered Projects For
My approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
Professional Experience
Not Shareable
7-Eleven: Concept Testing to Navigate New Feature Placement
Defining strategic product placement for a new feature by analyzing current user perceptions
E-COMMERCE
EVALUATIVE STUDY
CONCEPT TESTING
Uncover hidden growth opportunities using data and user research
Optimizing User Flows by combining data analysis with qualitative research
E-COMMERCE
USABILITY TESTING
IN-DEPTH INTERVIEW
Create investor personas that shaped product direction
Creating user personas for an asset management website through exploratory user research
FINANCIAL WEBSITE
USER PERSONA
IN-DEPTH INTERVIEW
Uncover usability issues through Heuristic Evaluation
Leading Heuristic Evaluation to identify usability problems in the user interface before launching the application
FINANCIAL APPLICATION
HEURISTIC EVALUATION
My journey began in UX Research Assistant, where I built a foundation in user-centered thinking through study and hands-on collaboration. This experience taught me to look at problems in a way that is based on facts, not assumptions.
I then became a UX Designer and Researcher, working with developers and product teams to deliver digital solutions within real-world business constraints. This experience gave me a deeper perspective on how design decisions impact product outcomes.
Today, as a dedicated User Research role, I focus on connecting user insights with business goals.
I help companies design strategic research plans by selecting methods aligned with product stage. I approach research not as a deliverable, but as a decision-making tool that helps teams build deep product understanding and deliver high-impact outcomes.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin
Hi, I’m Sai.
Case Studies
Resume
User Researcher based in Amsterdam & Bangkok.
Currently available for roles and projects.
With 5+ years of research experience with a design background, I help leading companies across Southeast Asia discover product opportunities through user research by translating insights into impactful product decisions.
Clients & Brands I've Delivered Projects For
My approach focuses not only on uncovering user needs, but also on guiding teams to design practical, high-impact research process, prioritise the right product opportunities, and avoid costly mistakes from unnecessary product development.
Professional Experience
Not Shareable
7-Eleven: Concept Testing to Navigate New Feature Placement
Defining strategic product placement for a new feature by analyzing current user perceptions
E-COMMERCE
EVALUATIVE STUDY
CONCEPT TESTING
Uncover hidden growth opportunities using data and user research
Optimizing User Flows by combining data analysis with qualitative research
E-COMMERCE
USABILITY TESTING
IN-DEPTH INTERVIEW
Create investor personas that shaped product direction
Creating user personas for an asset management website through exploratory user research
FINANCIAL WEBSITE
USER PERSONA
IN-DEPTH INTERVIEW
Uncover usability issues through Heuristic Evaluation
Leading Heuristic Evaluation to identify usability problems in the user interface before launching the application
FINANCIAL APPLICATION
HEURISTIC EVALUATION
My journey began in UX Research Assistant, where I built a foundation in user-centered thinking through study and hands-on collaboration. This experience taught me to look at problems in a way that is based on facts, not assumptions.
I then became a UX Designer and Researcher, working with developers and product teams to deliver digital solutions within real-world business constraints. This experience gave me a deeper perspective on how design decisions impact product outcomes.
Today, as a dedicated User Research role, I focus on connecting user insights with business goals.
I help companies design strategic research plans by selecting methods aligned with product stage. I approach research not as a deliverable, but as a decision-making tool that helps teams build deep product understanding and deliver high-impact outcomes.
LinkedIn ↗
Email ↗
View my Resume ↗
Download CV ↗
2026 © Palida Pongmekin